Does Jewellery Lose Value?
When you purchase jewellery, you’re not just paying for the intrinsic value of the materials used. The price also includes various additional costs such as:
- Operational expenses
- Marketing and advertising
- Retailer’s profit margin
- Taxes
While the raw materials (like gold and diamonds) generally maintain their value and may fluctuate based on market forces, the other costs associated with the purchase typically don’t retain their value over time.
For example, the price of gold is determined by the current gold spot price*, and diamond values are influenced by industry price lists. These components of your jewellery may appreciate or depreciate depending on market conditions.
However, there are exceptions:
- Rare pieces with historical significance
- Famous or exceptionally large diamonds
- Specific high-end brand items (e.g., luxury watches)

These unique items may actually increase in value over time.
How can I maintain my jewelry to preserve its value
Gold is a relatively soft material that can degrade over time, especially with daily wear. More delicate pieces are particularly susceptible to weakening over the years. To preserve the value of your jewellery:
- Keep all gemological documents and original invoices
- Store items in a secure, padded jewellery box when not in use
- Clean your jewellery regularly using appropriate methods
- Have your pieces inspected and serviced by a professional jeweller periodically
- Consider insuring valuable items
By following these steps, you can help maintain the condition and value of your jewellery for years to come.
Remember, while most jewellery may not be a financial investment, its sentimental value often far outweighs its monetary worth. Proper care ensures that your cherished pieces can be enjoyed for generations.
Information about gold jewelry value by gold spot price over the yeas
- 2000: Around $280 per ounce
- 2010: $1,421.45 per ounce (closing price on December 31, 2010)
- 2020: Over $2,000 per ounce (reached in July 2020)
on 28 FEB 2025 THE SPOT PRICE WAS 2876.03

Curious about the current value of your jewelry? Don’t let market fluctuations catch you off guard. Contact Sell Your Jewellery by Dianoche today for a free, no-obligation appraisal. Our expert gemologists will provide you with an up-to-date valuation, helping you make informed decisions about your precious items. Call us now or book your appointment online!